With over 15 years of combined, global experience in strategic communications, storytelling, languages, and writing, I craft impactful, integrated campaigns that drive meaningful change and elevate reputations. My expertise spans the private and public sectors in Australia, where I have successfully helped guide organisations through change, state-wide service launches, and fostered connections with diverse audiences, including multicultural communities.
My approach involves meticulous strategic content planning and creation, customised and co-designed communication strategies, as well as innovative multi-channel storytelling, including social media and targeted media relations. Blending creativity with an integrated, strategic approach, my expertise extends across both external and internal communications.
I am passionate about contributing to positive outcomes for the community through meaningful, storytelling-led campaigns and content.
Based in Melbourne.
Writing and brand storytelling
Storytelling is my superpower — I thrive on uncovering and sharing impactful, heartwarming human interest stories that not only spark conversations, but also drive awareness and ignite change.
Throughout my professional journey, I’ve honed my skills across diverse writing formats. This includes crafting thought-provoking feature and opinion pieces, shaping impactful media releases, creating engaging website and blog content, and weaving social media narratives. I am equally skilled at putting together clear and concise stakeholder and leadership communications. My proficiency extends to conducting interviews and Q&As, adeptly handling both written and video formats.
Beyond these roles, I manage, produce and review publications and marketing collateral.
I’m immersed in the wonderful world of words beyond my 9-5. As a published author and co-editor, I regularly attend writing festivals and workshops in Melbourne and have spent years travel writing and blogging in Europe.